Rock the Block is a culinary tour of Old Town Alexandria, VA that supports the work of NCMEC.
This new fundraising event required branding, both print and digital promotion, website assets, and day-of signage.
Client
National Center for Missing & Exploited Children (NCMEC)
Services
Branding
Publication
Signage
Social Media
Building the Brand, Brick by Brick
When drawing up concepts for the brand identity of Rock the Block, I desperately wanted the symbol to distinctly represent Alexandria, VA. I tried many options, including the outline of a particular street intersection I drove through every day on my way to work to a few key historical landmarks tourists frequently visit.
It wasn’t until I looked down while walking to lunch that I found the perfect inspiration, the red brick sidewalks that cover most of ALX.
Promoting via social media and printed material was crucial in spreading word of the event.
Day of signage included: Coasters, flags, wayfinding signs, table decorations, maps, and sponsor signs.
