Third & Plum Co. is an online marketplace offering a curated mix of thrifted goods and custom hand embroidery, designed to bring beauty and joy into people’s homes. Because of Lauren’s love for antiques, interior design, and period pieces she requested her branding have a simple yet elegant aesthetic featuring botanical or floral elements.

The name “Plum” honors her favorite Yankee Candle fragrance, a nod to her first job and early business lessons, while “Third” represents her three children.

 

Client
Third & Plum Co.

Services
Branding

Embroidery Needle Symbol

Branch Symbol

Stacked Wordmark

Horizontal Wordmark

 

Stacked Embroidery Needle

Horizontal Embroidery Needle

Stacked Branch

Horizontal Branch

 
 

Embroidery Hoop

 

Typography

Color Palette