
Third & Plum Co. is an online marketplace offering a curated mix of thrifted goods and custom hand embroidery, designed to bring beauty and joy into people’s homes. Because of Lauren’s love for antiques, interior design, and period pieces she requested her branding have a simple yet elegant aesthetic featuring botanical or floral elements.
The name “Plum” honors her favorite Yankee Candle fragrance, a nod to her first job and early business lessons, while “Third” represents her three children.
Client
Third & Plum Co.
Services
Branding
Embroidery Needle Symbol
Branch Symbol
Stacked Wordmark
Horizontal Wordmark
Stacked Embroidery Needle
Horizontal Embroidery Needle
Stacked Branch
Horizontal Branch
Embroidery Hoop
Typography
Color Palette





